Rediff chooses Speedera for content delivery

NEW DELHI: Speedera Networks Inc., a top tier global provider of content

delivery services, has announced that it had been selected as content delivery

service provider for the portal major, Rediff.com India Ltd.

Speedera's content delivery network will enable delivery of Rediff.com's web

pages much faster, by routing content requests to the server closest to each

user's location. Speedera's services have significantly improved Rediff.com's

web site performance without requiring any capital expenditure or additional

site infrastructure.

"With the global Indian community growing more diverse and more

dispersed, a combination of an online-offline resource like Rediff.com allows

consumers to remain connected for all their relevant communication, community

and content needs with their friends and families around the world," said

Venki Nishtala, senior executive vice president of Rediff.com.

"Speedera has helped solve our online content delivery problem, allowing

us to attract and retain customers while saving us considerable amounts of time

and money," he said.

Its services has enabled us to deliver improved, consistent performance while

at the same time cutting back on our need to hire more IT staff and invest in

additional web site infrastructure. This has saved us the expense of building an

additional data center and deploying more servers," added Nishtala.

Rediff.com uses several Speedera services from web content delivery to global

load balancing. The ability to use an integrated set of services, all of which

use a common global delivery network that can be managed through a single

browser-based interface was the key criteria in Rediff going in for Speedera.