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Rediff adds eight languages to its blogging platform

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CIOL Bureau
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BANGALORE: Rediff.com announced the addition of eight new languages to its blogging and social networking platform Rediff iLand. The initiative will enable Indian users to express their opinion and views in the language of their choice by doing away with the language barrier.

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Rediff iLand will now support eight new languages like Hindi, Marathi, Tamil, Telgu, Malayalam, Kannada, Bengali and Gujarati. Users will be able to use the normal keyboard to type in english alphabets using the QWERTY keyboard to input words in other languages easily on the basis of phonetics to create language blogs on Rediff iLand.

Commenting on the initiative, Manish Agarwal, vice president Marketing Rediff.com, said “Rediff wishes to provide every Indian with a right to express his views in the language he or she is most comfortable in and participate in forming a community bonded by common point of views and opinions online. Indians reading blogs frequently are increasing at fast pace and removal of language barrier will further hasten the growth of blogging in India and on Rediff iLand.”

The Indian blogging community currently is dominated by English blogs, however with growing awareness and increasing adoption of internet in B and C cities more and more Indians are expected to adopt blogging and explore newer opportunities by participating in this growing medium. The initiative is expected to open up and bring in a new set of internet users and actively participate in forming a very vibrant and active community online.

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