Real-time weather report for mobile users

EDINBURGH, SCOTLAND & HELSINKI, FINLAND: Foreca Ltd, leader in digital weather services for mobile and LBS applications and Rapid Mobile Media Ltd, provider of innovative mobile marketing solutions, have teamed up to launch Foreca’s mobile weather service through an interactive application available on a wide range of handsets.

The detailed weather information available for global locations can now be delivered in real time to users’ mobile phones thanks to Rapid Mobile’s technology platforms.

Foreca expands its mobile weather application offering to cover almost all the mobile phones in the market today. “With an ever increasing appetite from a mobile audience for accurate, up-to-date weather information it was important for us at Foreca to be able to rapidly address the broadest possible audience of mobile phone users with our application”, said Marko Moilanen, VP Business Development, Foreca.

Rapid Mobile’s ThinkPhone delivery platforms and Ad360 mobile advertising server will maximise reach for Foreca’s service and provide additional branding and monetisation opportunities, whilst delivering the best possible user experience.

“Rapid Mobile’s automatic provisioning platform capabilities mean that we are able to achieve this market reach through the development of only one version of the application, minimising engineering costs and time to market whilst meeting our stringent requirements for quality.” Marko Moilanen, VP Business Development, Foreca continues.

“Weather information is a proven revenue generator and is of great value to mobile users, workers and travellers. Foreca’s detailed meterological information provides current conditions, satellite images, radar images, and weather forecasts as and when the user requires them and for any selection of location,” Jeremy Copp, Rapid Mobile Media CEO commented.“ As well as ensuring that Foreca can offer users the best possible mobile experience, regardless of their mobile phone type, our platforms can also automatically deliver multi-lingual versions of the application to reach a truly global audience. We look forward to assisting Foreca in delivering the pre-eminent mobile weather forecasting service.”