Real storm is here, but it’s time to calm down

BANGALORE: The dotcom phenomenon has come down, there has been a decline in

the forecasted spending on IT systems and infrastructure and the smaller

companies business model is under tremendous pressure. The real storm is here!

In a scenario like this how should an organization move up the value chain?

Basically there are five phases of e-biz as of now e-marketing, ecommerce,

e-re-engineering, e-CRM and e-collaboration. This apart there is one more area,

which is coming up fast and that is e-knowledge management. "E-markets have

matured to a good extent now and what we need is to re-engineer our existing

processes to reap the benefits of this scenario," said Wipro Infotech Ltd.

vice president Anurag Mehrotra. He was in Bangalore to participate in ebiz India

2001, a national conference on e-business and e-commerce.

To withstand this current situation, enterprises will have to shift their

focus from top- line sales to bottom line cost savings. In a situation like

this, one will have to customize services for the customers and the key would

lie on how one does that. "The primary issue today is to gain customer

loyalty once you have done that your success is for sure," he added.

He also expressed his opinion on the e-collaboration front saying that it is

also one of the areas, which is going to help organizations with-stand tough

times like this. "Creative collaborative transactions or e-collaboration is

going to provide a stable platform for small and medium sized organizations to

overcome this scenario, Cisco and Dell have already done that and there is an

increased demand for collaboration in this segment," he added.

E-knowledge management is another area coming up fast in this ever changing

IT scenario. "This is going to give an organization the much needed cutting

edge as it will help them to build competitive advantage with skills and

creative intelligence and it will become an important aspect as we move along in

time," he explained.