RCOM ties up with Flytxt

MUMBAI, INDIA: Reliance Communications, today announced the implementation of an integrated carrier-class mobile marketing software platform called Neon on its robust Reliance Network as part of its tie-up with Flytxt, an important mobile advertising and marketing technology provider.

Neon is built on Flytxt's decade-long experience in mobile marketing in various global markets. It features a sophisticated mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programs.

Announcing the tie-up Krishna Durbha, Head - VAS Business & Marketing, Reliance Communications said "Implementation of Neon System will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost effective manner through targeting."

Endorsing his view, Tim Williams, Executive VP-Worldwide Sales, Flytxt, said, "We are proud to partner with Reliance Communications, a telecom industry leader, in this transformational approach to customer-centric mobile marketing."So, with Flytxt Neon in place, Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing.

Reliance Communications has been a pioneer in mobile marketing and advertising. Apart from using the mobile marketing for existing products, Reliance also offers mobile advertising solutions for other companies. More than 50 well known brands in various sectors like FMCG, Finance, and Automotive have benefitted from mobile marketing solutions on Reliance Network. Reliance has also won many accolades for these initiatives like Cannes Lion in 2006, Mobile Marketing Associations Award in 2007 and TM Forum Excellence Award in 2008.