RCom intros user generated caller tune service

MUMBAI, INDIA: Reliance Communications has introduced first ever user generated caller tune service. According to the company the exclusive service allows customers to record any content via ‘Tune Maker’ platform and set it as their own caller tune.

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A release said subscribers can also post their creations through which other customers can set it as their caller tunes. RCom has partnered with Hyderabad based Altruist Technologies to create pan-India infrastructure for its new service.

Anil Pande, Head —VAS, Reliance Communications, “UGC  (user generated content) has seen exponential growth over the last few years. India being a multilingual country, voice is an important part of UGC. The service allows voice based content of Users Choice to be shared and set as their Caller Tune. The technology support offered by Altruist enables to edit, link, and create the content posted by customer, besides activating it as Caller Tune”

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The facility is available Online on Web and also through an IVR interface. Web Users just need to log on to the comapany website to modify, edit and add your own spin to your caller tune. Through IVR, Customers can activate the service by calling 56694400 and select the option to create caller tune.

The service will be available across CDMA, GSM and 3G networks, the release added.