RCA eyes revenue growth with merger of Ultra and Prolink brands

NEW DELHI, INDIA: RCA, India's leading marketer and distributor of electronic goods and digital accessories, announced the merger of its flagship brands Ultra and Prolink to form ULTRAPROLINK.

The merger will result in superior operational efficiencies, ensure higher sales growth. Ultra is a cleaning and power products brand, and Prolink offers connectivity products i.e. cables, convertors & interconnectors etc. RCA also plans to add new products across different categories in the ULTRPROLINK portfolio.

The new entity will have a new logo, joint sales and marketing team, and an expanded product range that will sport new packaging. In cleansing and digital accessories categories availability and Point-of-Purchase display are very important. There is a lot of impulse buying and competing brands are vying for the same rupee.

RCA already has a strong distribution reach across the country spanning major centers Delhi NCR, Punjab, Gujarat, Mumbai, Karnataka, Tamil Nadu and Kolkata. The company has partnered with major large format and multi-brand retailers like Croma, Staples, Spencers, Carrefour, most of the Apple Premium stores etc. along with prominent travel retailers like Relay and WHSmith at airports and metro stations.

ULTRA PROLINK products are also available at leading ecommerce portals like Amazon, Flipkart, Daily Objects , Gizmeup, MirchiMart, Shopclues.com, Infibeam, Gadgets.in, etc.