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RaspberrySky into RO Insight

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CIOL Bureau
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MINNEAPOLIS, US: IDeaS Revenue Optimization, a provider of hospitality revenue management and optimization solutions and services, and RaspberrySky, the UK-based specialist in providing distribution consulting services for the hospitality industry, announced the launch of Revenue Optimization Insight.

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As per a press release, Revenue Optimization Insight is a revenue management, pricing and distribution consulting service for the hospitality industry. "It combines IDeaS’ global expertise in revenue management, pricing and forecasting with RaspberrySky’s unparalleled insight in electronic distribution, providing hoteliers worldwide with a 360-degree view of their revenue optimization opportunities. It is difficult in these times for hotels, regardless of their demand situation, to achieve successful performance without best of breed revenue optimization practices. Hotels aren’t sure where to start,” said Klaus Kohlmayr, senior director, IDeaS Advantage Consulting. “With the distribution landscape becoming more and more complex, we are energized by the opportunity to collaborate with RaspberrySky to add electronic distribution expertise to our insight services.

Areas of a hotel’s revenue management structure that are reviewed during the consulting process include data tracking and analysis, market segmentation, forecasting, yield management and culture, sales processes, distribution channels and pricing, among others.

“We’re excited to partner with IDeaS to offer a comprehensive product to the industry that takes the best of both companies and delivers a real value output to the hotels” added Sally Richards, Managing Director, RaspberrySky. “Optimizing revenue extends beyond just having the right data but rather, understanding your proposition (pricing and positioning) from a customer perspective — by better understanding this you can start to effectively optimize revenue.”