Ramco launches enterprise software for SMBs

CHENNAI, INDIA: City-based Ramco Systems Ltd on Wednesday launched an enterprise software aimed at small and medium sized businesses (SMB).

The Rs.204 crore revenue company also launched a business analytics tool Ramco OnDemand Analytics that can be incorporated in an existing enterprise resource planning (ERP) solution and provide data online.

“Small Indian companies need not want a full fledged ERP system. We have decided to offer few parts of ERP fused with business analytics. These products are entry points for SMBs into enterprise class software,” the company's chief operating officer Kamesh Ramamoorthy said.

According to Ramamoorthy, the company will be offering customer relationship management (CRM) system first, followed by human resources and payroll, fixed assets, service management and distribution management systems.

“We have not estimated the market size as the target market segment is huge. There is nobody else in this space offering such products on demand or offering the solution on cloud (remote) computing basis,” another company official told IANS.

According to Ramco, nearly 10 per cent of the company's ERP customers have subscribed for the analytical solution.

Citing research agency Gartner's report, Ramamoorthy said the overall cloud computing market in India will grow at a combined annual growth rate (CAGR) of 63 per cent from 2010 to touch $1 billion by 2014.

Last year, the company launched its ERP solution on cloud computing, branded as Ramco OnDemand ERP (RODE).

The solution supports industry verticals like automobile, electronics, engineering and other manufacturing industries, trading, leather, services, power generation, food processing and dairy.

According to Ramco's managing director and chief executive officer P.R. Venketrama Raja, the company would grow its revenue by around 25 per cent this year, while there will be pressure on margins due to additional marketing expenditure on the new solutions.