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Ramco to induct partners across India

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CIOL Bureau
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BENGALURU, INDIA: Ramco conducted partner programs in Mumbai and Bangalore for its ERP SaaS applications.

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The main agenda of the event was to develop a channel route for its on-demand ERP solution. Software-as-a-solution (SaaS) especially for SME sector is relatively new and Ramco wanted to cash on early on this.

R Sukumar, Head—On-demand Solutions, Ramco said, “Both events were hugely successful, since we received more than the expected response. Currently, we have 30 partners pan India and are planning to add 20 more partners. Our main focus will be channel since they are the bread and butter of this business. Hence, prior to induction,we spend lot of time with prospective partners and understand their requirement.”

After the event, 10 partners signed up with Ramco, the prominent ones being ePeople HR Services and DataSiSAR in Bangaluru, Tru Care Consultants and Parth Infotech Solutions in Mumbai, Maaziah in Chennai, Tanaashi Technologies in Delhi and E-Soft Solutions in Madurai. Ramco has planned to ensure product sales and implementation training to its partners. Besides, the company will assist the partners for about three audit closures.

Sharing his go-to-market strategy and revenue model, Sukumar said, “We want to focus on the SME sector and all our on-demand ERP solutions will flow through channels only. Our revenue model is simple and profitable too. Whenever a partner sells our product and closes a deal, he is entitled to 30 percent commission. There is no hidden agenda or other clauses. Since SaaS is a subscription model, we have divided our pay with partners in a 70:30 ratio. This revenue model is especially for partners catering to the SME sector and it will rake in huge profits.” Talking about the partner profiling, Sukumar explained, “We are expecting a basic technical know how. Partners who have done ERP sales and implementation can approach us. Since we cater to 14 different verticals, partners from different backgrounds are associated with us. And others are also invited to collaborate with us.”

As there are no products similar to the ERP SaaS application, Ramco is confident that partners will look into the benefits. Though the company has been in business for years, its positioning on on-demand ERP in the SME sector is only from the last four years. The company wanted to expand and scale up the business, hence, chose to go the channel way. This year the company aims to acquire 50 partners and approximately 500 customers.

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