RAD adds 2 new channel partners

Mumbai: In line with its strategy to increase its market size in India and cater to a wider cross section of customers, RAD Data Communications has tied up with Delhi-based GOIP Global Services and Mumbai-based Nirmal Datacomm, as its channel partners. GOIP Global Services is a distributor and solution provider for WAN applications while Nirmal Datacomm specializes in providing end to end networking solutions.

Sharing more details about this tie-up Jayant Deo, President, RAD Data Communications said, “There is a mass-scale migration happening amongst customers to IP from the legacy connectivity solutions. By adding two more partners, we hope to reach out to more customers all over the country.”

RAD has recently aligned itself with New Delhi-based Bharti Teletech as its distributor. These three companies will have their own network of channel partners.

“Every week we will provide web-based training to our partners on our technologies. We will also have certification programs, to have a wider pool of people trained on our technology. This aside, we will participate in the seminars and roadshows as part of our go to market strategy,” added Deo.

To ensure that there is no channel infighting, RAD will put a team in place, which will work closely with its partners and help them in account mapping.