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QR Codes on mixers, juicers and irons

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Abhigna
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JAIPUR, INDIA: A conversation with V Parab Sr GM, IT, Bajaj Electricals on how he plugs in unconventional technologies for staying ahead of the curve

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Any significant IT change that happened last year?

We replaced 750 desktops, initiated QR codes on our appliances in terms of major projects. This was key to helping us knowing our end customer better. We developed this solution ourselves and now it helps us track the entire traction from manufacturing to vendor name, technical details, to customer usage cycle etc. The code can go up to 250 characters.

How does it work?

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The end user will be asked to scan the code and send us for a warranty incentive. That way we get the end-user mobile number etc and we can leverage it for CRM, cross-selling etc. This can mean IT-as-a-revenue-centre possibility.

Any hiccups?

Some vendors were hesitant about putting the code as it means unit cartons as well s master packaging levels for better warehouse tracking. That entailed need for some changes in manufacturing process.

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What's you view on in-house IT vs. vendor solutions?

We did some evaluation with one of our IT needs and found that pricing wise and keeping some other factors in mind, developing the software ourselves would make more sense. Now we are going to try that on our products and factories.

What about virtualization?

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We did it with VMWare last year. Now all over the organization only two physical servers stay and any new server provisioning need can be done in a matter of 10 to 15 minutes.

What does next year look like?

Mobility is an exciting trend to watch for. A lot of distributors are asking for this direction on mobile, specially with native apps. It would add value to products also.