QlikView helps pave the way to omni-channel retail

BANGALORE, INDIA: QlikTech announced that retailers are turning to QlikView to enable the customer insight and excellence in supply chain required to ensure a seamless consumer experience across all available shopping channels, also known as an omni-channel retail approach.

To remain competitive in today's retail landscape organizations must look for new ways to engage customers and optimize their supply chain across all channels, including mobile, online and in-store. According to analyst Greg Girard of IDC, "omni-channel analytics can enable a retailer to push the frontier of business opportunities with more agile and responsive strategic, tactical, and operational decisions."

Girard explains, "there are two overarching forces driving requirements for better omni-channel analytical insight: the reach for relationship, relevance and reciprocity for customer intimacy and the search for scale, speed and scope for supply chain mastery."

The QlikView Business Discovery platform makes it easy for retailers to consolidate data from a myriad of sources and generate one streamlined view of their entire organization. In India, retailers like Shoppers Stop, Sathya Retail, and FlipKart are turning to QlikView which puts BI back into the hands of business users. QlikView allows users to drill down into data to uncover key insights needed to adapt to changing customer demands and external factors that could impact product shipping and delivery.

"Whether it is a CMO looking for ways to better target customers or a logistics manager looking to streamline inventory and product shipping, QlikView supports the way human curiosity naturally searches, filters, questions, and finds associations in data to find meaning in information," said Scott Jennings, director of Market Development, Retail and Services, QlikTech. "For many customers this can mean anything from increased sales revenue and more efficient inventory management to lower operational and shipping costs."