QAS launches two new softwares

BANGALORE, INDIA: QAS, Experian’s data integrity business, today launched QAS Batch with Suppression API and QAS Match, two tools meant to combat data integrity problems.

QAS Batch with Suppression API removes deceased contacts, identifies house movers and highlights consumers that have registered with preference services. Integrated into business applications, such as a CRM or mailing system, the software can run at any time of day and automatically removes contacts that cannot or will not respond to communications.

QAS Match is a new de-duplication tool that identifies whether a customer’s details exist in a database and stops them from being entered twice. When new contact details are captured, QAS Match compares them against existing customer records and returns a list of potential matches.

“We have worked closely with our customers to develop these new products and they will make a big difference to how organisations deal with duplication and data decay problems,” said Jonathan Hulford-Funnell, group operating officer, QAS.