NEW DELHI, August 25: QAD, developer of
supply-chain-enabled enterprise software, has overtaken Oracle to become
the fourth largest supplier of ERP software to manufacturers worldwide,
and the largest US-based supplier of UNIX-based and Windows NT-based
enterprise solutions, according to Yankee Group, the US industry analyst
firm which studies the enterprise software business. Yankee Group also
named QAD as the contender to watch against direct competitors SAP and
Baan.
QAD continues to surpass JD Edwards in
mainstay UNIX sales, despite QAD's focused vertical marketing strategy
aimed exclusively at the automotive, consumer products, electronics, food
and beverage, industrial, and medical products industries and JD Edwards
sells to a more scattered range of industries.
"QAD's industry-specific marketing
approach, strong global distribution network and emphasis on customer
service, has established it as a highly respected position in the
enterprise space," said Harry Tse, Director of Enterprise
Applications at the Yankee Group. "This has created a very satisfied
and loyal customer base providing significant growth."
Companies in Asia that have chosen QAD
software include HLL, Godrej Soaps Ltd, Gestetner, Tata Leibert, GE
Lighting (India) Ltd, Bacardi Martini, Mahindra Ford and DCM Benetton. In
addition, multinational companies such as Black & Decker, Daewoo, Ford
Motor, Johnson & Johnson, Kraft and Philips have all chosen QAD.
Extended enterprise solutions from QAD support multinationals at the
supply chain level.
QAD has partnerships with companies such as
Hewlett-Packard, IBM and Sun Microsystems. As a result, the company has
experienced rapid growth in both UNIX and Windows NT sales. In 1998,
NT-based systems represented 30 percent of QAD's business - up five per
cent from the previous year. The remaining 70 percent consisted of UNIX
sales.