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QAD overtakes Oracle as fourth largest US-based ERP vendor

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CIOL Bureau
New Update

NEW DELHI, August 25: QAD, developer of

supply-chain-enabled enterprise software, has overtaken Oracle to become

the fourth largest supplier of ERP software to manufacturers worldwide,

and the largest US-based supplier of UNIX-based and Windows NT-based

enterprise solutions, according to Yankee Group, the US industry analyst

firm which studies the enterprise software business. Yankee Group also

named QAD as the contender to watch against direct competitors SAP and

Baan.

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QAD continues to surpass JD Edwards in

mainstay UNIX sales, despite QAD's focused vertical marketing strategy

aimed exclusively at the automotive, consumer products, electronics, food

and beverage, industrial, and medical products industries and JD Edwards

sells to a more scattered range of industries.

"QAD's industry-specific marketing

approach, strong global distribution network and emphasis on customer

service, has established it as a highly respected position in the

enterprise space," said Harry Tse, Director of Enterprise

Applications at the Yankee Group. "This has created a very satisfied

and loyal customer base providing significant growth."

Companies in Asia that have chosen QAD

software include HLL, Godrej Soaps Ltd, Gestetner, Tata Leibert, GE

Lighting (India) Ltd, Bacardi Martini, Mahindra Ford and DCM Benetton. In

addition, multinational companies such as Black & Decker, Daewoo, Ford

Motor, Johnson & Johnson, Kraft and Philips have all chosen QAD.

Extended enterprise solutions from QAD support multinationals at the

supply chain level.

QAD has partnerships with companies such as

Hewlett-Packard, IBM and Sun Microsystems. As a result, the company has

experienced rapid growth in both UNIX and Windows NT sales. In 1998,

NT-based systems represented 30 percent of QAD's business - up five per

cent from the previous year. The remaining 70 percent consisted of UNIX

sales.

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