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Pureview launches operations with JV

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CIOL Bureau
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BANGALORE: Pureview Technologies Pvt Ltd today announced the launch of their Indian operations. Started with an initial investment of $3.3 million in India, Pureview Technologies Pvt Ltd is a joint venture company of Pureview in India and Taiwan's Funet. The company would be based out of Mumbai and would be offering cutting edge Viewing Technology solutions like LCD-TFT monitors in India. The company has plans to introduce other products like Notebook computers, LCD monitor-cum-TV, Plasma televisions etc., within the next six months in India.



Pureview Technologies has set up a state-of-the-art manufacturing facility for all the above products in technical collaboration with Funet, Taiwan. Pureview products will come with a 3-year on-site warranty.



Pureview Technologies Pvt Ltd., is the first electronics company in India to utilize the FTA (Free Trade Agreement) between SAARC nations, mooted and actively promoted by the Indian Prime Minister, Mr. Atal Behari Vajpayee. Pureview Technologies is the first Indian LCD monitors company and only second, Indian IT company to set up a manufacturing base in Sri Lanka under the FTA, at the Export Processing Zone in Sri Lanka. This will also be the point of feed for the company, for its entire SAARC operations. This move will reduce the time to bring in the monitors to India to two days from current average of approximately 20 days, thus keeping better tab on the market pulse.



With the incorporation of Pureview Technologies Pvt Ltd, Funet too is committed to Indian market with major thrust. "With this new JV we are confident of making Pureview a very strong brand in the Indian market." said Mr Frank Kuo, Chairman, Funet.



Mr. Dhananjay Shah, Managing Director, Pureview Technologies Pvt Ltd said "Our mission is to make Viewing Technology more comfortable and affordable for every Indian with a touch of latest built-in technology". He further added, "After this initial investment of $3.3 million, the company plans to further double the investment in India, set up a manufacturing base in India and export to other countries, due to various cost and other strategic advantages India offers." This will be done in phased manner over a period of next 18-24 months. "We will make Pureview synonymous with the most reputed and cost-effective LCD monitor brand in India" said Mr Sudipto Mukherjee, Country Manager–India, Pureview Technologies Pvt Ltd.



Pureview Technologies Pvt Ltd., has already received tremendous response from the channel community and has already appointed its regional distributors (Gold Business Partners) and authorized dealers (Premium Business Partners) for most of the zones in India. The company also has its offices in all the four metros in India.

CIOL Bureau

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