Pure Storage intros all-flash enterprise storage array

MOUNTAIN VIEW, USA: Pure Storage, a flash storage start-up founded in 2009, unveiled its flagship product, Pure Storage FlashArray FA-300 series, touted to be the first all-flash enterprise storage array.

The company claims that when compared to traditional disk storage, the Pure Storage FlashArray is more than 10x faster and is 10x more space and power efficient, at a lower per gigabyte price than disk-centric arrays, including performance disk, flash retrofits and flash/disk hybrids.

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"There is a transformation underway in the data storage market, and Pure Storage's approach to enabling flash for mainstream data storage is helping to point the way," said Jim Elliott, vice president, memory marketing and product planning for Samsung Semiconductor, Inc. "Our companies share a common vision: to 'green' the data centre through solid state technology that will be radically faster, yet consume a fraction of the power and space required today."

Pure Storage also announced that it raised an additional $30 million in Series C funding. Samsung Venture Investment Corporation, which joined as part of a partnership with the company, closed the oversubscribed round led by Redpoint Ventures, Greylock Partners, Sutter Hill Ventures and angel investors.

"As we boldly enter the marketplace, we are well-positioned to have a profoundly transformative impact on the evolution of the data storage industry," said Scott Dietzen, CEO of Pure Storage. "We are encouraged by the renewed commitments of our backers and our angel investors, whose visionary direction and support have been a driving force behind the successful development of our technology, vision and leadership to this critical point."

Pure Storage has received a total of $55 million in capital investments to date. The company plans to use the new funds to accelerate engineering, operations and go-to-market activities.
"Customers are currently spending about $20 billion per year on performance disk storage. They ought to be getting more for their money. By breaking the cost barrier to mainstream data center adoption of flash, we are serving the market's interests far more effectively than disk-centric alternatives are capable of doing," Dietzen added.