Pune realtor gets IBM support

BANGALORE, INDIA: Pune-based Marvel Realtors and IBM today announced the completion of phase one of a process improvement initiative at Marvel Realtors through a combination of new process design, automation and integration of processes using new technologies.

As the consulting partner, IBM conducted ‘Process Diagnostics’ and ‘Voice of Customer Study’ whose findings were leveraged for the SAP implementation, said a press release.

In addition, IBM redesigned the organization structure, CRM processes, and performance management system for Marvel Group.

This enterprise-wide transformation initiative will help improve the efficiency of business processes through standardization and creation of a seamless integrated ecosystem of projects, logistics and finance functions.

“At Marvel we have always invested in technology whether it is IT, construction or automation in order to deliver the best value and richest of the experience to our customers,” said Vishwajeet Jhavar, CEO, Marvel Realtors.

“IBM's extensive experience in the Indian real estate and construction industry coupled with its global expertise will help Marvel Realtors deploy innovative solutions to deliver competitive advantage and enhanced service to our customers.”

Under the two contracts signed in April and September this year, the integration will be enabled by IBM’s all-in-one solution for Real Estate certified by SAP.

Commenting on this initiative, Sandip Patel, managing partner, Global Business Services, IBM India/South Asia said, “This engagement reinforces IBM India’s pivotal role in innovation and service delivery for our domestic clients in high-growth industries like construction and real estate.”

As companies in these industries start to look at IT as a necessity, IBM sees an opportunity to serve as a strategic business partner, he added.