Pug makes a 'come back' on Vodafone ads

NEW DELHI, INDIA: Telecom service provider Vodafone on Monday said it has launched a series of new television commercials marking the return of its mascot, pug Cheeka promoting "instant connections" on its network.

"The new TVC (TV commercial) focuses the return of (Cheeka) the pug and focuses on the quality of our network," the company said in a statement.

"Through these new communication campaign, we would like to reinforce the belief that Vodafone network offers a superior experience across three key parameters that define the depth or quality of a network, such as voice quality and clarity, instant connectivity, no call drops," it added.

Following the Supreme Court's verdict to cancel 122 telecom licences issued in 2008, older players, including Vodafone, are sparing no effort to attract customers to their networks.

Vodafone was the first player to launch a promotional campaign on the very next day after the apex court announced cancellation of licenses - a decision expected to affect almost 50 million customers across the country.

The pug was first used by erstwhile Hutch mobile services in 2003, which was later acquired by Britain-based Vodafone.