Prithvi intros churn management soln for telcos

NEW DELHI, INDIA: Prithvi Information Solutions, a Hyderabad-based Information and Communication Technology (ICT) company, on Tuesday announced the launch of a proprietary Telecom Churn Management Solution 'UnChurn' in India.

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It will help telecom operators identify the customers who are likely to leave, understand reasons for churn, build decision models to help improve top line and bottom line by minimizing churn, claimed the company in a press release.

“Through this (solution), we will be able to provide Telecom operators the solution of their financial losses earned by losing single customer due to churn,” said Satish Vuppalapati, MD, Prithvi Information Solutions.

UnChurn is a customer retention solution which supports the whole process of managing churn, right from gathering and warehousing data to predictive churn modeling to reporting and distributing actionable results to decision makers.

It will analyze customers' propensity to churn, their usage patterns, their payment patterns, and their potential lifetime value. The solution takes into account different aspects of customer's susceptibility to churn, including the history of people those who have churned in the past and build a data model that generates an easy-to-understand reference numbers assigned to each customers.

Prithvi further claimed that the solution delivers automated, predictive churn modeling by analyzing customer billing details, revenue, call usage, customer care, and demographics information to create individualized customer profiles in near—real time.