Pressmart Introduces ‘ePortal’

HYDERABAD, INDIA: Digital publisher Pressmart (www.pressmart.com) today announced the launch of a new SaaS, pay-as-you-go hosted Web CMS product named ePortal to complement its suite of ePublishing solutions.

Pressmart said the ePortal lets publishers create and manage their news portals easily for a low monthly fee. Unlike a licensed product, it is an on demand service wherein publishers simply choose the features they want and pay only for what is used, said a press release.

It offers a CMS, Web 2.0 interface, Cloud Hosting, Advanced Archiving, Content Caching, Web and mobile delivery as well as add-ons such as Social Network, Classifieds, Analytics, Ads and Subscriptions.

“Online publishing is a dynamic space. Things change everyday. To choose the right product, a reliable vendor and to keep pace with new and emerging technologies can be stressful and complicated,” said Sanjiv Gupta, founder and CEO of Pressmart.

He said ePortal is designed as a simple and intuitive service. “Publishers simply sign up, choose their preferred modules and get started rapidly. Our aim is to ensure our customers remain ahead of the technology curve, with minimum investment.”

According to Navneet Taori, Head of Product Strategy and Business Development, Pressmart, the ePortal is built around the publisher’s strategy. “For example, if a publisher finds 'Video' is en vogue, 'classifieds' is a money-maker or 'iPhone' is a key delivery channel, they can simply choose the options,” he said.