Praveen Sahai to head EMC''s marketing

NEW DELHI: EMC Corporation has appointed Praveen Sahai as manager (Marketing and Corporate Affairs) for India and the SAARC region. Based in New Delhi, Sahai will be responsible for spearheading marketing strategies, corporate brand building and developing and enhancing relationships with internal and external stakeholders in the region.

He will work closely with the senior executive team in the region and will focus on developing new approaches for go-to-market strategy, integrated marketing communication programs, channel and education marketing initiatives, a press release said.

Speaking on the appointment, Manoj Chugh, president, EMC India and SAARC, said, “India and the SAARC region present immense growth opportunities for EMC. The appointment of Praveen Sahai is yet another strategic step towards strengthening our marketing infrastructure in the region.”

“We are pleased to welcome Praveen who brings to EMC over eight years of sales and marketing expertise in information technology industry. We are confident that his competence will accelerate EMC’s efforts to extend the benefits of information management technology to a broad customer base in the region,” he added.

Earlier, Sahai has worked as the product marketing manager - South Asia, Sun Microsystems where he was responsible for developing marketing strategies for the Data Management Group in South Asia.

He commenced his career in sales at Mumbai, developing channels and handling expertise accounts for PowerTel. He is a management graduate from Bangalore.

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