Port Indigo to launch its tech product this month

NEW DELHI, INDIA: The US-based telecom technology and solutions company Port Indigo is all set for a sail to India’s telecom sector. The company is eyeing to bridge technological gaps in the country’s burgeoning mobile industry.

Port Indigo believes that there is a need to leverage radical technological changes in the subscribers’ consumption patterns. The company will launch its innovative technology product this month.

Speaking to CIOL, Port Indigo EVP and country head Kall Ramanathan said that they see huge potential in the Indian telecom landscape. “The India launch of our patented technology will be the first worldwide,” he informed.

The mobile apps and technology heavyweight, with its upcoming launch, expects to garner 15 per cent of the country’s teledensity by 2014. “As the smartphone influx is transitional, we aim to offer ultimate multimedia capabilities and unified super experience,” he said.

The subscribers, through new solution, can optimally utilize all the mobile device functions and features sans any complexity. “There is a need to combine human emotions with technology," Ramanathan added.

The consumers, he said, can easily modify images and customize them. The company also offers interface to share images on social media.

As the user experience has been improved tremendously in tandem with evolving technology, the company feels that it has an advantage in India to jumpstart with latest technology bandwagon.

Despite regulator’s deadline, the operators have initially failed to roll out LBS, but Ramanathan feels that every telco has its own set of challenges. “The service providers have their own roadmap, though some of them have already embarked on LBS,” he added.

The company has tied up with a noted mobile device maker and is in talks with few others. The business strategy, the company said, would be robust with a combination of direct sales force and retail channel, and is roping in network operators and device manufacturers. 

Port Indigo offers companion products and services, transaction authentication technologies and location-based services (LBS) as well as NFC and BLE (Bluetooth Low Energy) based products services.

With innovative mobile application concepts, the company said that it will launch multiple products and services in the Indian market, catering to the GSM and CDMA domains.