Pokémon Go may surge past the popularity of Twitter & Tinder

By : |July 11, 2016 0

Pokémon Go is yet to be launched globally and it’s already taking over the 10-year-old micro-blogging site, Twitter in terms of usage! And not just Twitter, the dating app, Tinder too seem to have lost the game to the new app. It looks like people are more interested in gaming than dating.

The app that has taken America by storm was launched last week by Nintendo and Niantic. Pokémon Go is an augmented reality smartphone game that has players exploring the real world to collect Pokémon and items, and to battle other players. As of now, the app is available only in the US, Australia, and New Zealand, and in these countries, it spreading like fire. From hospital rooms to rivers & lakes, users of the app have spent all weekend trying to catch new Pokémon and train them to be the very best.

CIOL PokemonGo is taking over the world, including Twitter and Tinder

 

According to data from SimilarWeb, on July 8th, only 2 days after the app’s release, it was already installed on 5.16 percent of all Android devices in the US. And by the third day, Pokémon Go was able to overtake the dating app, as the app was installed on more US Android phones than Tinder.

 

Over 60 percent of those who have downloaded the app in the US are using it daily, which means around 3 percent of the entire US Android population are the “Pokémon Trainers.”

According to the Daily Active Users (DAU) metrics, Pokémon GO, and Twitter is going at a nip and tuck level. As mentioned above, over 3 percent of US Android owners are using the game daily – whereas Twitter’s DAU measure falls at 3.5 percent. In a few more days, Pokémon GO will likely have more DAU than the well-established social network.

On the other hand, this success is causing immense problems for the app. Though the company has delayed its international roll-out, users are reporting frequent crashes and bugs.

However, with Pokemon Go, Nintendo’s stock has soared 23 percent in a day, company’s best one-day jump since the 1980s.

No Comments so fars

Jump into a conversation

No Comments Yet!

You can be the one to start a conversation.