The company is yet to finalize partners and customers for the technology and the screen sizes they need. Currently, Pixel Qi LCD technology is facing two drawbacks. First, is when it is backlit and in full color the contrast and saturation are not as good as conventional LCD technology and second is, when it goes into reflective mode it drops back to monochrome display.
"We have a new architecture that matches the resolution of the iPad 3 screen and its full image quality, including matching or exceeding contrast, color saturation, the viewing angle and so forth with massive power savings,” says Mary Lou Jepsen, CEO, Pixel Qi.