Pitney Bowes unveils mapping application

MUMBAI, INDIA: Pitney Bowes Business Insight unveiled MapInfo Professional v10.0, the latest version of the company’s flagship application for business mapping and analysis. MapInfo Professional provides organizations with the ability to visualize and analyze information to secure valuable insights and advantages.

“Location-based information offers a springboard to a wealth of important geographic analytics such as customer buying patterns, demographic and lifestyle information, routing directions, traffic patterns and more,” said Mark Smith, CEO and Executive VP—Research, Ventana Research.

“The advancements in usability in MapInfo Professional 10.0 reduces the time it takes to perform simple to complex location related tasks and projects. This significant improvement benefits organizations when they are evaluating their competition, examining potential customer opportunities, aligning resources across geographies to maximize and predict market potential for improving operational and financial performance.”