Pitney Bowes unveils expansion plans for India

By : |April 30, 2005 0

NEW DELHI: US based Pitney Bowes, an office technologies and services provider, has announced its plans for expansion in India this year. The company has appointed KM Nanaiah as MD to head its newly opened India operations and has proposed an investment of Rs 100 crore in India over the years to come.

Pitney Bowes Asia Pacific and Middle East region head Deepak Chopra said, “Nanaiah brings a wealth of knowledge and industry experience to provide the type of leadership needed to succeed in India. Often businesses do not realize the full potential of using their Bill or Statement to a customer as a marketing tool and continue to see this function as an unnecessary cost. After having spent a lot of money on creating and printing a high quality document, they ignore the rest of the process. That is where we can add tremendous value.”

Announcing New Delhi as its new headquarters for India operations, Nanaiah said, “With the opening of our direct operations, we plan to aggressively market our mail creation equipment to fold, insert, seal and address documents and envelopes at high speed and with complete accuracy. With the explosive growth of bills and statements generated by credit / debit card issuers and other communication originating from telecom, insurance, education, marketing, consumer loyalty programs and dozens of other large volume mail users, this technology will greatly enhance the quality of paper based customer communication for their customers.

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