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Pitney Bowes and IBM to collaborate on hybrid cloud location services

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Harmeet
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ARMONK & STAMFORD, USA: Pitney Bowes Inc. and IBM announced a collaboration on IBM's codename "BlueMix" platform-as-a-service to develop new hybrid cloud location services that help businesses unearth deeper connections between their customers, their geography, and their networks to deliver more personalized services and contextually relevant experiences.

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IBM's BlueMix is a new development environment that helps clients and developers speed the adoption of hybrid clouds. The initiative combines the strength of IBM software, third-party and open technologies. BlueMix provides DevOps in the cloud - an open, integrated development experience that scales to any level. Pitney Bowes is among the first third-party solutions now available to developers and companies on the new IBM BlueMix Platform-as-a-Service (PaaS).

More than 1.2 billion people around the world today use Pitney Bowes location intelligence solutions when they check in or use location-sharing features on major social media platforms.

Pitney Bowes' location intelligence suite of products offers the most comprehensive capabilities to provide businesses with the ability to visualize spatial data and understand relationships between specific locations. Using advanced, hyper-accurate location data, insurers can improve underwriting decisions, telecommunications providers can better analyze network coverage and retailers can deliver more targeted promotions to consumers, based on when and where they are most likely to buy.