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Pitney Bowes adds enhanced Big Data management capabilities to Spectrum platform

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Harmeet
New Update

STAMFORD, USA: Pitney Bowes Inc. announced a new release of its flagship Spectrum technology platform, providing integrated data quality, data integration, master data management (MDM) and analytics capabilities to help organizations address their Big Data challenges from one, unified platform.

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This agile and flexible platform is designed to help organizations extract more value from their data to drive greater profitability, reduce risk and deliver more personalized and contextually relevant customer experiences.

In today's fast-paced and competitive environment, businesses are challenged with drawing actionable insights from growing data sets locked in internal and external sources. A well-defined customer information management strategy can help unlock the value by optimizing interactions, reducing exposures and increasing operational efficiency.

Using the Pitney Bowes Spectrum Technology platform, global banks deliver personalized customer experiences across various business channels by establishing a single customer identity across the enterprise. Similarly, Pitney Bowes has helped retailers apply this technology to increase the efficiency of their catalog mailing process by over 50 percent, with improved accuracy and reduced cycle time.

The benefit of this technology is that it allows clients to deliver trusted data and insights in context across touch-points to maximize the value of customer information. It does so by aggregating, cleansing and consolidating data from disparate sources and enriching it with corporate and third-party reference data.

This high-quality data is modeled as knowledge graphs, built on graph database technology, which makes it easier for users to view, retrieve and use the key insights for better decision-making.