Philips and Neoteric part ways

NEW DELHI: Philips Electronics India Ltd., and Neoteric Infomatique have

decided to part ways, bringing their three-year partnership, to an end. The

decision was taken after Philips began to prefer a regional distribution network

rather than a national distribution model. Neoteric was the sole country-wide

distributor of Philips’ products, until a year ago.

Talking about the recent development, Neoteric sales manager Kaushal Khandor

said, "We had taken this decision a month ago. But we have yet to make a

formal announcement, due to various technicalities. The decision was taken

because we realized that Philips was keen on selling their products through

their consumer electronics channel rather a national distributor."

Neoteric (national sales manager) Sandeep Shah, who was earlier handling

Philips products, says the distribution company had sold almost 15,000 units

last year, accounting for 10 to 15 per cent of Neoteric's turnover.

Neoteric currently distributes Sony's high-end monitors. When asked whether

Neoteric had plans to include other low-end monitor brands to complement their

product offering, Kaushal said "This is a small market after all and sooner

or later, firms will approach us and then we will consider whether we should

carry its products or not."