Philips brand value increases by 15pc

AMSTERDAM, NETHERLANDS: Royal Philips Electronics announced Philips was one of the ten fastest-growing brands in terms of total brand value in the 2007 ranking of the top-100 global brands as compiled by leading brand consultant Interbrand. In this year’s ranking, the total estimated value of the Philips brand increased by 15 percent to USD 7.7 billion, from USD 6.7 billion in 2006. Following this fourth consecutive increase in brand value in the annual Interbrand ranking, Philips is now ranked the 42nd most valuable brand in the world, compared with place 48 last year.

Andrea Ragnetti, Philips' chief marketing officer and member of the Board of Management, said "we are very proud that this year we increased for the fourth time in a row our ranking in the Interbrand top-100. This achievement is further proof that our commitment to delivering products and solutions to consumers and professionals that are easy to experience, advanced and designed around the customer is successfully working, with our brand promise "sense and simplicity" as an effective brand carrier."

Dr. Jürgen Häusler, CEO Interbrand Zintzmeyer & Lux, said that "The 15 percent increase in value not only reflects that investments in the brand paid off, but it also reveals that the brand's core messages resonate with customers.We at Interbrand are confident that the brand is well positioned to reap the benefits of future opportunities."

In 2004, when Philips launched its "sense and simplicity" brand campaign, Philips was ranked 65th in the Interbrand top-100 of most valuable brands, with a total brand value of USD 4.4 billion. In 2005, Philips took the 53rd position in the ranking with a total brand value of EUR 5.9 billion.