Peter Gartenberg appointed as MD of SAP India

BANGALORE: SAP has announced the appointment of Peter Gartenberg as MD, SAP India.

He takes over duties from Steve Watts, Interim President, SAP India. Prior to this, Gartenberg was serving as COO, SAP India. Alok Goyal will now assume the role of the COO. Gartenberg will be responsible for all market-facing activities across the field organization, overseeing customer operations as well as general management like sales, consulting, partner ecosystem expansion and marketing.

to create high value, customer-centric organizations in India, China, Europe and USA. Peter is a permanent resident of the country and is based in Mumbai since 2000.

Extending SAP's commitment to the Indian market, SAP India will be aligned with the company's largest regional unit Europe, Middle East and Africa (EMEA) under the leadership of Jose Duarte, President, SAP EMEA + India.

“I am delighted to welcome Peter to his new role at SAP India.” said Jose Duarte, President, SAP EMEA+India. “India is amongst the leading subsidiaries for SAP globally with over 4,300 customers and SAP India is poised for the next phase of growth. With such great leadership at the helm, I am confident that the India team will continue to sustain its industry leadership position in the market.”

SAP India will now collaborate with EMEA, to respond rapidly and flexibly to customers' changing business requirements, optimize growth opportunities, natural trade flows and synergies among the countries. EMEA has a wealth of resources that India can leverage to enhance best practices. With this combination, SAP expects to swiftly strengthen its customer focus, and bring innovation for long-term sustainable growth to its customers in every industry, market and customer engagement.

Along with Gartenberg, Goyal will now focus on operational excellence and resource optimization, in order to ensure that customers derive maximum value from SAP offerings. Goyal previously served as VP, Strategic Accounts, SAP India and has over 15 years of experience in the industry. For the past six years, he has been leading multiple software business operations within SAP. He has also been recognized for leading the engineering benchmarking programs that drive customer satisfaction. “SAP has a deep commitment to India. I am convinced that SAP, together with public and private enterprises, can play a vital role in enabling India to realize its potential,” said Gartenberg, MD, SAP India. “Our solutions address the most relevant issues confronting India today, such as resource losses and under utilization of assets in the core sectors of India's economy. I look forward to working with our excellent team to further strengthen SAP's focus on delivering customer value and accelerating innovation together with our customers.”