Personal hygiene brand raises $400,000 in seed funding

Svish, a personal hygiene brand has raised $400,000 in seed funding led by LC Nueva AIF with participation from other angel investors, enabled by Bright Bridge Advisors.

The start-up offers personal hygiene products will use the investment to diversify into new product lines under multiple categories. A percentage of the money will also be used in research and development.

"Our new business development will primarily focus on launching new products as we are all set to introduce 40 new offerings in different categories including personal hygiene and body care", Ishan Grover, CEO and Co-founder of Svish, said.

The company profited from the pandemic and formed a D2C personal hygiene brand, Svish On-The-Go to make personal hygiene a habit in India.

We are honored to be associated with our investors and are grateful for their faith in the brand. The capital infusion will help us reach the wider audience segment through our offline and online platforms. We aim to be the best and one of the leading brands in the personal hygiene market and intend to tap various sectors in the years to come, Ishan said.