Pepperfry app will let users place furnitures virtually in their rooms

BANGALORE, INDIA: Online shoppers often struggle with questions related to product display, e.g. how will an online product will fit inside their homes – both physically and aesthetically.

The online seller of furniture and home decor products, Pepperfry.com's mobile app will now addresses these specific  consumer needs with enhanced ‘Augmented Reality’ feature– they can now zoom into products, drag and place them against their room set-up, or their walls, share images on social media for advice and opinions.

The app also allows the customer to pick any colour to represent their walls through a unique tool that uses the phone's camera. Giving customers freedom of choice to easily mix and match products with their décor from the comfort of their home.

The high definition imagery, simplistic and clutter-free layout of the app will make browsing convenient for shoppers on the move.

Sanjay Netrabile, Chief Technology Officer, Pepperfry says, “Pepperfry is committed to providing superior online shopping experiences to customers. Our app boasts industry-first features like augmented reality and an open design platform. It is aimed towards simplifying the furniture and home shopping experiences through innovative product discovery and easy payment options. Additionally, with mobile phones increasingly becoming the preferred medium to shop online, the launch of Pepperfry app will further complement user experiences providing for seamless shopping experiences.”

The app also hosts Pepperfry Designs Gurus community. Through this forum users can initiate discussions through the app by sharing images and queries with Pepperfry’s registered users and interior design experts.

The app is currently available for free on Apple, Google, Samsung devices and will be launched on Amazon app stores soon.