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People.com to add 'celebrity spice' in blinkx

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CIOL Bureau
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BANGALORE, INDIA: blinkx, a largest video search engine, today announced a content partnership with People.com, a celebrity news site.

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The terms of the agreement stated that blinkx has added People.com's high-quality, original video programming to its ever-expanding index, said a press release.

People.com content is engaging, up-to-the-minute and 95 per cent original, distinguishing itself from the weekly issue of People Magazine, it said. The site is the 24/7 source for breaking news, photos, celebrity style, must-see video and more.

People.com would provide viewers with latest news update on top celebrity, inside access to exclusive parties and events, a look at celebrity style, and much more, it added.

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"We're thrilled to partner with People.com, the leading celebrity news site online," said Suranga Chandratillake, founder and chief executive officer of blinkx.

He added that the entertainment programming is extremely popular online -- and the users could now access the latest video about the hottest celebs through blinkx.com.

"Our agreement with blinkx offers users around the world even easier access to People.com's quality content," said Fran Hauser, president, Digital, Time Inc. Style and Entertainment Group.

"We are pleased to partner with blinkx and capitalize on its unique video search capabilities,” he added.

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