Pennyful makes price comparison easy for online shoppers

BANGALORE, INDIA: As the popularity of e-commerce increases in the Indian market, the expectations of online shoppers have become higher than ever before. The Indian shopper, today, looks towards online shopping as a convenient way to shop, but also as a means to save money.

To solve this problem, Pennyful.in brings a product discovery and price comparison tool for the online shoppers to help them find the best price before buying from the top e-commerce sites.

Last year, Pennyful.in brought a browser extension which alerts customers of saving opportunities through discount coupons and cashback.

Through the Pennyful product search tool, customers can now not only get cashback or gift cards on their shopping, but also be able to choose the best prices (before and after cashback) from Flipkart, Snapdeal and Amazon.

Ravitej Yadalam, CEO and Founder, Pennyful.in, said, “Pennyful has already delivered discount coupons, cashback and price comparison in the U.S. market, as Pennyful.com, and we felt that this was the right time to replicate the model in the booming Indian market as well. As a start, we have launched the product search tool for Snapdeal, Amazon.in and Flipkart, as they are currently the most popular sites in the Indian market. We will also be extending the service to all our 400+ partners in the coming days.”