PC Jeweller partners with Flipkart

BANGALORE, INDIA: Flipkart has joined hands with PC Jeweller to create what they call, a game-changing platform for online jewellery shopping. With the aim to revolutionize the trend of jewellery buying in India, this partnership will provide an online go-to platform for the shoppers, as they add.

The focus will be on the replicating the comfort, convenience and brilliance that is associated with shopping at a PC Jewellers luxury large format showroom online on Flipkart. Flipkart’s deep data analytics and online cataloguing assistance will further refine the online shopping experience for what is usually considered a high involvement category.

As R. K. Sharma, Executive Director and Chief Operating Office, PC Jeweller explained, “This launch will redefine jewellery shopping for online shoppers by offering first-of-its-kind customer friendly policies to inspire trust. PC Jeweller’s strong brand recall value amongst customers, our expert design curation teams, state of the art manufacturing set-up, most friendly customer policies and Flipkart’s technology interface will be the key driver for customers conviction on online jewellery sales. We are focussed on our online jewellery brand WearYourShine by PC Jeweller and going forward, we would also like to work with Flipkart towards creating a seamless offline-online integration wherein customers get a flexibility to buy online and exchange/ return offline across over 46+ showrooms of PC Jeweller. We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business.”

Commenting on the launch, Kalyan Krishnamurthy, SVP – Retail, Flipkart, said “Our access to the country’s largest customer base allows us to predict market needs and list new products on our site that we feel will cater to current customer demands. We are confident that precious jewellery, as a category, has huge potential if done right. The association of Flipkart and PC Jewellers, both names that are trusted widely by customers, is well positioned to take online jewellery shopping to the next level.”

Established jewellers launching such initiatives can be a big push for online jewellery sales, especially with the festival season around the corner. With large jewellery retailers like PC Jeweller planning a grand foray in the online space through an exclusive partnership with Flipkart, the Indian jewellery market is set to see the next wave of growth, the announcement stressed.