72 pc of adults play video games

WASHINGTON, USA: 72 percent of American households play video games and 82 percent of gamers are adults according to new research released today by the Entertainment Software Association (ESA).

The report, 2011 Essential Facts About the Computer and Video Game Industry, also found 42 percent of gamers are women and that women age 18 or older represent more than one third of the game-playing population.

Also read: Changes in video games prompt optimism for 2011

In addition, purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounted for 24 percent of game sales in 2010, generating USD 5.9 billion in revenue.

Michael D. Gallagher, president and CEO of the ESA said: "Technological advancements and terrific entertainment experiences in our industry make it possible for people of all ages to enjoy games at home or on the go, and the creativity of our developers and publishers leads to an ever-expanding variety of video games to choose from in both digital and physical formats."

Also read: Some video games seem to keep kids fit

The survey also found that parents remain highly involved in their children’s game play and see several benefits of entertainment software.

Forty-five percent of parents report playing computer and video games with their children at least weekly and nine out of ten parents pay attention to the content of the games their children play.

In addition, 68 percent of parents believe that game play provides mental stimulation or education, 57 percent believe games encourage their family to spend time together, and 54 percent believe that game play helps their children connect with their friends.

Other findings of the survey include:

* The average game player is 37 years old, while the average game purchaser is 41 years old;
* Sixty-five percent of gamers play games with other gamers in person;
* More than half (55 percent) of gamers play games on their phones or handheld devices;
* Eighty-six percent of parents are aware of the Entertainment Software Rating Board rating system, and 98 percent of these parents are confident in the accuracy of the ratings;
* Parents are present when games are purchased or rented 91 percent of the time; and
* Consumers spent $25.1 billion on game content, hardware and accessories in 2010.