PayU Finance appoints a new chief product officer

PayU’s CPO will lead a 40-member team across product, design and program management under ‘Buy Now, Pay Later’ (BNPL) to serve all financial needs

CIOL Bureau
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PayU Finance appoints a new chief product officer

PayU Finance, a full stack personal loans company, has appointed Bhavik Kaul as the company’s chief product officer (CPO), further strengthening its leadership team to scale up the business and pave the way for the next phase of growth.


He will be responsible for building and expanding the product portfolio aligned to PayU Finance’s ambition of creating a full-stack digital financial services platform to serve all financial needs of consumers in India.

In his new position as Chief Product Officer, Bhavik will lead a 40-member team across product, design and program management and will focus on building product portfolios under ‘Buy Now, Pay Later’ (BNPL) deferred payment, EMI at checkout, cards, and personal finance management.

Bhavik has over a decade of experience in building products in the consumer internet space with expertise across content, gaming, social, commerce, hyperlocal logistics, organic farming and now fintech.


“He will play a vital role in the evolution of our existing products, while also driving the development of innovative new products and revenue streams to fuel further growth. Through our innovative product offerings, we aim achieve $1.5 billion in credit disbursals in the next five years,” Prashanth Ranganathan, CEO, PayU Finance, said.

Bhavik joined PayU Finance in 2020 and spearheaded the development of LazyPay (India's largest BNPL product) with the objective of enabling more Indians with easy access to credit solutions. In his previous role as the Vice President and Product Head at LazyPay.

He also launched several products such as BNPL through UPI, converting UPI transactions to EMIs, flexible repayments for small ticket sizes and most recently, a fully functional deep integration with merchants with a grey labelled credit product, called Dunzo Pay Later.

“To this end, we have developed a strong culture of innovating quickly, testing, learning and then scaling. We will continue to listen closely to our customers and work with our merchants, banking and network partners to enable diverse fintech experiences which are frictionless, easy to understand and anti-predatory,” Bhavik said.