One97 Communications Limited (OCL), the parent company of Paytm has released the Paytm 2023 Recap as a noteworthy disclosure of its year-end achievements. This all-inclusive summary honours a year of groundbreaking developments in the payments space and remarkable user interaction through its application. Anyone interested in taking a closer look at their own Paytm payment experience in 2023 can now easily do so at paytm.com/recap.
Paytm's unwavering dominance in in-store transactions has been a remarkable highlight of the year. In the quarter ending September 2023, over 92 lakh Paytm-initiated devices, such as Soundbox and Card Machines, were deployed. The quarter also recorded a staggering 912 crore merchant payments made using Paytm, highlighting its crucial role in fostering cashless transactions nationwide. The digital payment landscape has been completely transformed by Paytm with the introduction of instantaneous audio confirmations through the Soundbox device and QR code-based payment options. The introduction of three new Paytm Soundbox variations for merchants this year—Pocket Soundbox, Music Soundbox, and Card Soundbox—was noteworthy and demonstrates the company's dedication to providing cutting-edge technolog
An intriguing revelation emerges from the data analysis: Saturday is the busiest day of the week for digital transactions, showcasing the peak in Paytm usage. Moreover, Delhi emerges as the nocturnal hub of Paytm activities, leading the charts for making the most payments between 12 to 6 AM, surpassing cities like Hyderabad, Bangalore, Chennai, and Goa. The widespread adoption of Paytm's QR codes is evident, with a staggering visualisation - if all QR codes used this year were stacked, the pile would tower over 40 Qutub Minars. Furthering its reach into the remote corners of India, Paytm has become an essential medium of payment as a part of everyday life for users in places like Dharwas in Himachal Pradesh and Laitmawsiang in Meghalaya, illustrating digital payment trends driving financial inclusion nationwide.
Throughout the year, some intriguing user behaviour patterns were observed, with ₹20 emerging as the most often paid amount by Paytm users. Additionally, Paytm gave users a convenient way to pay fines and dues by facilitating the settlement of over 55 lakh challans, totaling a whooping ₹179+ crore.
Users supported companies of all shapes and sizes by making contributions to Paytm's vast nationwide network of 3.75 crore merchants over the course of the year.
A spokesperson for Paytm remarked, "As pioneers in QR code, soundbox, and mobile payments in India, we witness the widespread acceptance and increased adoption of Paytm among consumers and merchants alike. In 2023, we achieved significant milestones and further solidified our leadership in the payments landscape. Our focus remains steadfast on driving financial inclusion and advancing technology for India's small businesses."
Paytm's 2023 review underscores its ongoing innovation, steadfast dedication to tech progress, and pivotal influence in shaping India's digital payment scene.