Paytm Mall delists 85K sellers for failing to meet quality standards

Paytm's e-commerce arm, Paytm Mall has delisted over 85,000 sellers from its platform in a cleaning operation of sorts for failing to meet quality standards. The company that is gearing up to take stalwarts like Flipkart and Amazon in the Indian e-commerce space said that the move was part of the strategy to revamp its seller registration and onboarding process to enhance customer experience on its platform.

Moreover, the e-tailer has made it mandatory for sellers to furnish brand authorization letters. “The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform. These criteria blocks fraudulent merchants from signing up and creating a bad customer experience on the platform,” the company said.

Paytm Mall will also enable brands and shopkeepers to set return, exchange and refund policies for their products, and offer complete support through its network of logistics partners. “Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise. We will work closely with existing sellers and continue onboarding further,” said Amit Sinha, chief operating officer, Paytm Mall.