PayPal finally launches operations in India

US-based digital payments company PayPal has launched its domestic operations in India. The digital payments giant which is known for its cross-border transactions will now show up with merchants and services within India as well.

Anupam Pahuja, Country Manager, and Managing Director, PayPal India, said, “We will be targeting the global Indian and have partnered with merchants catering to this segment. India is transitioning away from our biggest competitor – cash – and our digital platform and technology have immense scope to enable this at scale.”

Rohan Mahadevan, CEO, PayPal and Senior VP, General Manager APAC of PayPal, said, "India's digital payments journey is on a high growth trajectory and we are proud to be a part of it. We are excited about our prospects in a market that is highly inspirational and aspirational."

PayPal has announced attractive benefits for its customers which include free return shipping, 180-days dispute resolution window (which means PayPal will refund the money if an online seller does not send the goods purchased by the customer).

The firm has also partnered with the government and state-owned banks for initiatives such as the digital financial literacy programme and eTourist Visa (eTV).

While the company seems late to enter the payments market in India where players like Paytm and Amazon Pay are already aggressively marketing their services, PayPal is banking on the Buyer and Seller protection.