Patni to implement new CRM soln for Akbank

BANGALORE, INDIA: Patni Computer Systems, a leading global IT services provider, today announced that it has won a new contract with Akbank, Turkey's leading bank and the most valuable company on the Istanbul Stock Exchange.

The system integration deal will see Patni implementing Akbank's new customer relationship management product from Chordiant Software, over the next 16 months.

The new CRM solution will complement Akbank's existing customer management systems to enable Akbank to enhance its portfolio, campaign and leads management processes. Once implemented, the CRM system will also provide Akbank with a uniform and consistent view of its customers to drive up targeted intelligent sales and improve existing reporting facilities.

Following a competitive pitch, Patni was selected ahead of the competition due to its proven track record of delivering system integration projects; its strong pedigree of delivering successful CRM projects on time and on budget and the implementation team's deep banking domain knowledge.

Brian Stones, Executive vice president of Patni said: "This is a great win for us. Akbank prides itself on being an innovator in its field and this new system will enable it to enhance its overall customer relationship management system in order to strengthen and maintain its current position as Turkey's number one bank."