Pandora unveils online advertising tools

OAKLAND, CA: Pandora, a provider in Internet radio service, recently announced a new initiative aimed at the small-to-medium-sized business market offering them the powerful advertising tools their larger counterparts already enjoy.

Now small-to-medium-sized businesses (SMBs) will have ready access to Pandora's highly-engaged and responsive audience through a dedicated sales team and a convenient ad platform that automates ad creation and serving, said a press release..

“As we grow our user base, it makes sense to identify ways to scale our business and provide access for every size advertiser, from the biggest brands to the specialty and neighborhood shops who want to get their marketing messages out to their best prospects," said John Trimble, chief revenue officer for Pandora.

He added, "Now we are able to offer broader, multi-platform marketing solutions with deep targeting and campaign optimization to businesses that previously didn't have an affordable advertising solution."

By partnering with AdReady, a pioneering technology company that makes display advertising accessible to advertisers of any size, Pandora's new sales team would be able to develop creative assets, traffic and manage campaigns for clients that it previously could not cost effectively service.

Now marketers of all sizes such as bands, summer festivals, and local colleges, would be able to leverage the effectiveness and reach of targeted display ad campaigns across Pandora's audience, said the release.