Panasonic enters feature phone market in India

NEW DELHI, INDIA: Panasonic India, a global leader in innovation and technology, marked its entry into the feature phone market by launching two new phones- EZ240 and EZ180.

Continuing with its focus on the mobility segment and following up on the recent success in the smartphones category, these phones are designed to deliver an affordable mobile experience to its consumers. Priced at Rs. 1,790 and Rs. 1,350 respectively, these are the only devices in the Indian feature phone market which are CE certified.

Additionally, the new phones offer a great battery life, Hindi support and security features like mobile tracker, security Inbox & application privacy which certainly redefine the feature phone space through value and consistency.

The mobility landscape in India is rapidly evolving driven by factors such as improving mobility infrastructure and lowering prices of technology. In line with this, the company offers a range of mobility solutions catering to the entire spectrum of its consumers.

While the feature phones are a perfect solution for customers purchasing a low-priced phone without having to sacrifice on the reliability aspect, the smartphone range of Panasonic focuses on the younger generation - the always-on-the-go college youth, and the premium executive class.

The latest offerings aim to fuel user-adoption and reach out to the masses reinstating the brand's commitment towards bringing the best of technological innovation to its customers at an attractive price.