minal. This is the first commercially available Open Multimedia Application
Platform (OMAP) wireless multimedia forum compliant synchronized video-audio
platform.
A team of 11 people headed by project leader U Satyanarayana worked on this
project for three weeks in a 24-hour cycle. Back in Pune after participating in
an OMAP Developer event hosted by Texas Instruments at their Wireless Business
Unit premises near Nice in France, Pace found admirers for their synchronized
voice and video demonstration. Around 25 Internet Service Vendors (ISVs)
participated in the event.
"The key selling point arising from our participation is that Pace Soft
Silicon produced a working demonstration of video and voice decoding in little
over three weeks after receiving an OMAP EVM. This proves that we can built and
integrate this complex technology into end products extremely rapidly, offering
customers substantially reduced costs, whilst maintaining fast time to market
and at lower risk than in-house development", Commodore C R Apte, director,
operations, told media persons.
The working demonstration currently offers synchronized video and voice
decoding. The team is currently working on adding the cryptography element by
February next year, he added. Enthused by the response from Texas Instruments,
the company hopes to get references from TI for their OEMs and in turn generate
business. Major players such as Nokia, Sendo and Palm already use the OMAP
platform. The OMAP platform also finds wide acceptance in the Japanese market.
The OMAP architecture combines two processor types in a single platform to
gain maximum benefits from each. The OMAP platform is considered to be the
future generation platform for mobile computing. Although the Intel Xscale work
is in the same combination, the Digital Signal Processor (DSP) element in OMAP
is considered to be good, requiring lower power consumption. IT offers increased
multimedia processing required by advanced and future mobile electronic
products.
Some major Japanese players have evinced interest in the voice and video
encoder to be shown on both the OMAP and Xscale platform. Pace is working
towards this objective and has planned to hold this demonstration in March next
year. An introductory visit to Docomo is also on the cards.
The company recently closed its second round of funding receiving two million
Irish pounds from International Investors Underwriters Ltd. that now holds a 20
per cent stake in the company. The next round of ESOPs have been planned in
February in the company. The company had planned funding to the tune of five
million Irish pounds and the remaining three million pounds are expected to be
infused some time in the second half of the next calendar year.