Orange cellular deposit prices slashed by 25%

By : |May 28, 2001 0

MUMBAI: Orange, a cellular service provider in Mumbai, has slashed its
security deposit rates from Rs 20,00 to Rs 1,500. The financial capital of the
city is also one of the largest subscribers of cellular service and the price
reduction is expected to boost sales for the service provider and also expand
the market base.

According to a press release, the steady reduction in airtime rates has
complemented the reduction in the deposit. This is the first time after December
1999, that the security deposit has been reduced.

On Orange’s decision, vice president (sales and marketing) Sanjeev Vohra
said the move was in line with our commitment to bring higher value to our
consumers. Entry cost plays a key role in consumer decision making as he
considers his first move to mobile phone services. This insight in conjunction
with our market indicators suggesting that the cellular market is now ready for
further expansion, has prompted us to the take the lead in slashing the deposit
rates, he said.

“Business and commerce in Mumbai, rely heavily on mobile services. Over
the years lower prices of handsets, many more applications and services and
lower per-call rates have made mobile services an essential part of life for
many users. The world over mobile telephony penetration is increasing every
year, he added.

Hutchison Max Telecom Limited is the leading cellular service provider in
Mumbai with its Orange brand. Orange was the first operator to provide Global
Text Messaging Service, EFR Digital Super Sound and Mobile Banking. It has the
largest Auto roaming network coverage amongst the cellular operators in India,
providing access to over 400 cities in over 76 countries across the globe.

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