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Orange cellular deposit prices slashed by 25%

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CIOL Bureau
New Update

MUMBAI: Orange, a cellular service provider in Mumbai, has slashed its

security deposit rates from Rs 20,00 to Rs 1,500. The financial capital of the

city is also one of the largest subscribers of cellular service and the price

reduction is expected to boost sales for the service provider and also expand

the market base.

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According to a press release, the steady reduction in airtime rates has

complemented the reduction in the deposit. This is the first time after December

1999, that the security deposit has been reduced.

On Orange’s decision, vice president (sales and marketing) Sanjeev Vohra

said the move was in line with our commitment to bring higher value to our

consumers. Entry cost plays a key role in consumer decision making as he

considers his first move to mobile phone services. This insight in conjunction

with our market indicators suggesting that the cellular market is now ready for

further expansion, has prompted us to the take the lead in slashing the deposit

rates, he said.

"Business and commerce in Mumbai, rely heavily on mobile services. Over

the years lower prices of handsets, many more applications and services and

lower per-call rates have made mobile services an essential part of life for

many users. The world over mobile telephony penetration is increasing every

year, he added.

Hutchison Max Telecom Limited is the leading cellular service provider in

Mumbai with its Orange brand. Orange was the first operator to provide Global

Text Messaging Service, EFR Digital Super Sound and Mobile Banking. It has the

largest Auto roaming network coverage amongst the cellular operators in India,

providing access to over 400 cities in over 76 countries across the globe.

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