Oracle unveils CRM strategy

NEW DELHI: Oracle today unveiled its strategy to help Indian organizations transform into ‘customer-centric’ organizations, and achieve increased competitiveness, profitability and shareholder value through improved customer satisfaction, customer loyalty, as well as by attracting new customers.

Oracle’s four-pronged strategy will help extend its CRM leadership in the Asia Pacific region and India. The company also detailed its CRM offering for small and medium sized organizations in the country.

“With the successful integration of Siebel and PeopleSoft, Oracle is today widely recognized as the global leader in CRM,” said Will Bosma, vice president of Oracle Asia Pacific’s CRM business. “Our strategy for continued growth and leadership is simple - we are extending our number one position in CRM by helping customers - across large, medium and small businesses - transform into truly ‘customer-centric’ organisations.”

“Today we are also bringing real CRM to small and medium enterprises in India by introducing a full menu of flexible CRM deployment options,” Bosma added.

Oracle’s CRM growth strategy is anchored on delivering:

• the industry’s most comprehensive CRM portfolio – combining ‘best-of-breed’ CRM functionality with deep industry capabilities;
• the widest flexibility in CRM solution and deployment options – from on-premise enterprise solutions to hosted On Demand solutions;
• a clearly-defined product support and development roadmap to enable customers to derive significant long-term value from their CRM investments; and,
• increased investment in dedicated CRM sales, services, consulting and marketing resources to service local market growth and ensure positive customer outcomes.

“It’s all about helping our customers optimize their strategies, people, processes and technology around their customers. This is the key to delivering strong customer loyalty and retention, resulting in increased growth and shareholder value,” explained Bosma.

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