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Oracle buys Vitrue

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CIOL Bureau
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BANGALORE, INDIA: Software major Oracle announced that it has entered into an agreement to acquire Vitrue, a cloud-based social marketing and engagement platform.

The terms of the agreement were not disclosed, however is reported to amount to $300 million.

Vitrue's social media SaaS platform will enable marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.

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