OPPO to align with NaMo's 'make in India' programme

NEW DELHI,INDIA: OPPO, a  global technology brand with presence in North America, Europe and Asia is planning to setup its own-brand handsets manufacturing unit in India by August focusing on the domestic market.

OPPO have sold around 400, 000 devices in India and are targeting for 1.5 million units this year (2015). OPPO India has plans to expand more service centers this year. As of now, the company has 120 service centers across India and are targeting to open 200 service centres by end of 2015.

OPPO entered the Indian market in January 2014 and is aiming for rapid growth and expansion across target markets in India. OPPO will focus on setting up a state of the art facility to manufacture smartphones for the Indian audience as well as key markets overseas.

“India is the top priority in our expansion plans in South Asia this year.  The Smartphone boom in India indicates the time is just right to focus on expansion plans and increasing volume in India to a comparable level with the China market in the next five years," said Sky Li, Vice President, OPPO.

He also told that 2015 will be a year of expansion for the company. OPPO claims to be already among the top three players in Indonesia, with more than 11 percent market share. Similarly, 13 percent in Vietnam and almost 11 percent in Malaysia. "Globally, we plan to sell more that 15 million units this year”, said Li.

According to CMR India Monthly Mobile Handsets Market Review, a total of 53 million mobile handsets were shipped in first quarter of calendar Year 2015. Out of these, 19.5 million or about 37 percent of handsets were smartphones, while rest were feature phones.